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Social Engine Optimization ( SEO ) refers to the use of Social Media outlets/websites/communities to gain publicity and promote any product, brand, or event. We use different channels of Social Engine Optimization which include bookmarking, social news, RSS feeds, and different social networking websites such as Facebook, Twitter, etc. The main motive is to share the content with different social media and networking websites. We focus on their customer’s needs and work on the following principles while targeting on Social Engine Optimization.